Monday, September 18, 2017

Inspiration Behind our New Collection

You may have noticed that our in-stock collection, Artisan Stone Tile, has gotten a little bit bigger over the past few weeks.  We are very excited about these new designs, so we thought it would be fun to share with you what exactly inspired Melinda Earl, founder and lead designer at StoneImpressions, to create these patterns.  We were lucky enough to sit down with Melinda to get a little insight into her creative processes (she even told us some of her favorites).

On Style

"When you choose a tile for your home, you want it to match the overall style and tone of that room.  I wanted to make sure that I designed an even amount of traditional and modern patterns that would fit in a range of spaces."

Oasis Pattern from the Artisan Stone Tile Collection
The art of balancing two different styles took a little time for Melinda to master.

"I realized that I was creating many patterns that were influenced by Spanish and Portuguese tiles.  Designing a classic tile comes a lot easier for me.  I am fortunate enough to work with people who had fresh new ideas for more modern patterns."

"I wouldn't have been able to create these fun, contemporary collections without our Senior Designer, Matthew Griffin, or our Brand Manager, Elaine Richman."

Morocco Pattern from the Artisan Stone Tile Collection

"Once I stepped out of that comfort zone and started getting positive feedback from everyone in the office, I really started to play around with unique shapes and metallic colors."

On Finding Inspiration

Melinda has always been an artist and before creating StoneImpressions, she worked as a mixed media artist and painter.  But the beginning process is always the toughest for her.

"Even when I was painting portraits in my little garage, the hardest part for me was always starting.  I finally figured out that what I was missing was some inspiration.  Now, I make much more of an effort to get my creative juices flowing."

Ventana Pattern from the Artisan Stone Tile Collection
Photo Courtesy of @JordanNicoleDesign

We asked her to give us some examples of how she gets those creative juices flowing.  She smiles.

"Well, I always say that I am going to take a trip to Portugal or Spain to be immersed in all of the old world designs and patterns.  But for now, I spend hours looking at images in big history books on these different countries."

And for the more modern patterns...

Parasol Pattern from the Artisan Stone Tile Collection

"The way I create a modern pattern is very different than how I begin to create a traditional design.  I really try to stay original and I want to create something that is completely unique to us.  I find inspiration in everyday objects as you can tell in the Parasol pattern (pictured above)." 

On Knowing a Winner

"As soon as I'm done with a pattern, I know right away if it's going to be a big seller or not.  Of course, I want every design I put out to be a hit, but I usually have a good sense of what people will absolutely love and what people won't.  A good example of this is the Lena pattern--I instantly knew this was going to be our top seller.  That's why I added a new color to it for this collection."

Lena's Newest color "Coachman Grey" from the Artisan Stone Tile Collection, on a carrara marble and Calcario Limestone

Sometimes, she is wrong about her design instincts.

"What's funny is sometimes I am completely wrong about my predictions.  For this collection, I was so unsure about the pattern Zara, but all of my colleagues kept telling me they loved it.  We actually have gotten great feedback on Zara and plenty of sample orders."

Zara Pattern 

On her Favorites

We couldn't help but ask Melinda what her favorite designs are of this year.  It was a little hard to get it out of her but we got her to narrow her answer down to two patterns.

"This is such a tough question!  It's hard to pick just one after I've been working on these designs for months and staring endlessly at them.  But I would have to say either Oasis or Vencina.  I love a traditional tile!"

On the left, Vencina pattern and on the upper right hand corner, Oasis

We are excited to announce that we are also adding new designs to our made to order collection, StoneImpressions.  Check back with us soon to hear more about the new collection.

Monday, August 28, 2017

Simply Grove Master Bath Renovation

     If you haven't heard of Kirsten Grove, interior stylist, author, and creator of the blog Simply Grove, drop everything you are doing and go check out her incredible design skills right now.  We have been following her for awhile, so we were more than thrilled when she decided to use our tiles in her own master bath renovation.  Since buying the home of her dreams in West Boise last May, Kirsten has been effortlessly tackling and restyling each room of their spacious, one-story home and turning it into a modern, mid-century dream.  

When choosing the perfect tile for her master bathroom, she wanted something modern for the floors and something clean for the shower and bathroom walls.  After a little deliberation and going through samples, she settled on a mod hexagon tile from the Alston Tile Collection

Alston Tribeca Pattern
Color: Beige
Stone: Carrara 

For the surrounding walls, Kirsten kept it simple with a gorgeous carrara subway tile and mini hexagon tiles for the shower niche.  

3x6 Carrara Subway Field Tile

And now for the floors...

Before and After! 
When we shipped off the tile to Kirsten, we really had no idea how her master bath renovation was going to turn out, so when we got back these images from her, how could we not do a little happy dance in our office? 

From the smaller details such as fixture placement and faucet material to the tile pairings and colors, everything in this master bathroom came together cohesively and went above and beyond our imaginations.  

For a complete look at Kirsten's bathroom renovation and to read her take on the renovation process, click the link: Simply Grove Bathroom Renovation

Photography by: Allison Corona

Tuesday, July 11, 2017

5 Fast and Simple Renovation Ideas

     Summer has just begun which means it's time to kick those summer renovations into high gear!  If you're like us (and most of the population), you might be itching to start a new project on your home but have no idea where to start or what to redo.  While we love Instagram and all the pretty squares we see on it, it can be a little overwhelming when using it as inspiration and research for a design project--there is just too much!  So we've rounded up 5 summer renovation ideas that will make big statements without the pains of an exhausting home remodel. 

  1. Power Room Pick-me-up
If diving into a full-on master bath renovation is too overwhelming, try starting with a powder room or guest bathroom.  Redoing the tile in one of these rooms will be much quicker and will require less product.  We love when designers use a bold statement tile like the one below to create an eye-catching backsplash behind the sink.  

Karia Pattern from AST collection; Design by Tile Elements in Orange County, CA
Tile was used in a Berk Properties Home

2.  Kitchen Quickie 

Adding a backsplash behind your kitchen stove is another small project idea that will go a long way in your home.  You can keep the costs and renovation time down while making a creative statement in the best part of the house.  As you can see in the project below, an 18x36 decorative backslpash with liners can make a kitchen customized and unique. 

Pattern is Charmed from the StoneImpressions' collection
Design by Normandy Remodeling

3.  Surprisingly Simple Shower Niche

It doesn't matter how small that niche in your shower is--pop a few tiles in there and you have transformed your shower! This technique is especially effective if you have a plain looking bathroom and will grab your attention every time you walk in your shower.  

Pattern is Porto from the AST collection

4.  Border Up! 

When in doubt, put a border around it!  Not only does this save you costs on material, it also reduces install time.  Don't be afraid to go bold with colors and patterns on this one.  We love seeing this style in bathrooms and also in entry-ways.  

Pattern is Baku
Design by International Materials of Design in Overland Park, KS

5.  Bring the Heat 

While we love the long summer days in the sun, we also can't deny a cozy couch hang in front of the burning fireplace.  Adding decorative tiles around the fireplace is growing trend that is surprisingly simple and doesn't require much material.  

Pattern is Lena from the AST Collection

"Renovation" is a long word but it doesn't need to be a long process.  When starting out on a home reno, we think the simpler the better.  Happy renovating! 

Monday, April 17, 2017

What we saw at Coverings 2017

If you didn't make it to Coverings this year, we asked 3 of our designers to round up the most popular designs and styles they saw at the trade show and what they heard from other designers about upcoming tile trends.  It's no surprise that the timeless, all-white marble look is here to stay, but our designers also noticed new colors and finishes that look like they are going to be a big hit in 2017. Here is what they saw this year:

1. Large Format Tiles with a Faux Finish 

While walking through the Coverings booths, our designers said that there was a noticeable presence of large format tiles with faux finishes such as wood and porcelain.  We have been really enjoying the use of bright colors in furniture and decor, so we can see why this neutral tile trend is on the rise in homes.  
Image courtesy of MSI Stone

2. Clean Lines with Solid Colors 

The use of tiles with symmetrical and dark, solid lines is a style that our designers saw a lot of this year.  This style is perfect for a room that needs an eye-catching focal point.

Our new "Waterways" Pattern which is a part of the  Artisan Stone Tile collection

3. Gold/Metallics 

This color trend was surprising to us, but we heard from many designers that the use of gold and other metallic colors are going to be very popular this year.  
Two of our newest patterns, on top is "Morocco" and on the bottom is "Parasol"
Photo courtesy of Houzz

4.  Carved Stone, Etched Tile

Texture, texture, texture!  What we heard from designer after designer is how much they love seeing the texture in a piece of tile.  When walking around Coverings, it was also very clear to our designers that more companies are starting to create lines which feature texturized patterns and designs.  
Photo courtesy of Ann Sacks
5. Grey and White Tones

We think it's safe to say that the "all-white" look is a style that is staying put in the interior design world, and we aren't complaining.  What we heard from designers at the show is that they like seeing decorative tiles with soft grey and white tones to keep a room clean while also adding a pattern.  

Our new pattern, Sadie, from the Artisan Stone Tile collection

Photo courtesy of Spinnaker Development

We want to know what tile trends you think are going to hold up in 2017!  Our 3 designers came back from Coverings inspired and ready to create.  

Tuesday, January 3, 2017

Installation Contest Giveaway!

It is finally time to announce our first ever "Giveaway!"  To show our appreciation for all of the work and creativity you put into your designs, we will be starting a 4 month long Installation Shot contest beginning January 1st!  
  • The 4 month contest begins January 1st, 2017 and will close April 30th, 2017.  
  • In order to be considered for the giveaway, please submit original images of StoneImpressions or Artisan Stone Tile installs to
  • Photo entry in the contest grants StoneImpressions the rights to use and reproduce the submitted images. 
  • We will also be giving away a $100 gift card to West Elm to a winner from each month, so do not wait until the end to enter! 
  • The winning installation shot will be judged on quality of the image and overall design.  At the end of the 4 months, winner receives a new

For any questions, don't hesitate to email  We look forward to seeing your designs!

Thursday, December 15, 2016

The Last Minute Holiday Gift Guide

     Tis' the season to be...stressed out about checking off that long holiday gift list?  Don't worry, we feel the pressure too.  Even though we always go into holiday season with the best of intentions to get all our shopping and wrapping done early, we can say that every year we are left in a panic a week before gifts are to be opened in front of friends and family.  In order to make life a little easier for you, we picked out 10 unique gift ideas from one of our favorite design stores, West Elm.  

     Did we mention that starting January 1st, we will be launching our first ever Giveaway? To show our appreciation for all of the work and creativity you put into your designs, we will be starting a 4-month long contest where you can submit your favorite installation shots of any original StoneImpressions or Artisan Stone Tile projects you worked on.  At the end of the 4 months, we will be awarding the winner with a brand new iPad Mini 4.  We will also be awarding a $100 gift card to West Elm at the end of each month!

Gifts for Her

1. Decorative Tray

Seriously, who doesn't love a good tray?  Not only are they fun to arrange, they are also very versatile.  They work well on ottomans, tables, counter tops, you name it.  Gift this classic accent piece to someone who loves to decorate!

Fishs Eddy Gilded Cafe Mirror Tray $69-$99

 2. Faux-Fur Throw 

Anyone who says that they don't enjoy curling up next to the fire with a big comfy blanket obviously hasn't found the perfect throw.  Give the gift of comfort with one of West Elm's faux-fur throws.  The best part?  It isn't real fur! 

Faux Fur Ombre Throw $62 on Sale

3. Succulents 

Shopping for a plant lover?  Luckily, West Elm has dozens of decorative succulents and planters to choose from, ranging in prices.  This gift is both thoughtful and affordable!

Mid-Century Turned Leg Tabletop Planters $24-$49
Roar+Rabbit Freeform Terrariums $34-48 on Sale

4. Candles

Okay, we know that giving candles to someone isn't the most thought-out of presents, but sometimes you need to find something fast for that distant relative or third cousin with interesting design taste.  That's why we found you this nature-inspired candle set that also includes a diffuser and room spray.  This set has a chic look and also smells amazing!

Naturalist Homescent Collection $32 Set

Gifts for Him

5. Stainless Steel Ice Cubes 

If you're shopping for a guy who is serious about his liquor, then you can't go wrong with West Elm's stainless steel ice cube set.  We're sure whoever receives this gift will want to test them out right away!

Essential Barware Stainless Steel Ice Cubes $29

6. Bamboo Desk Speakers

What man doesn't love the gift of technology during the holidays?  These bamboo speakers are stylish, portable and affordable.  

Bamboo USB Desk Speakers $41 on Sale

Gifts For Anyone

7. Coffee Kit

Now that the open shelved look in kitchens is becoming very popular, it is important to have kitchen accessories that are both functional and aesthetically pleasing.  Luckily, West Elm has got that covered.  Impress your interior design and coffee-obsessed friend with this timeless collection.

Bodum Copper Coffee Collection $30

8. Knife Set

 Want to impress the couple that loves to throw dinner parties?  Surprise them with this set of modern, stainless steel knives!  This gift is perfect for anyone who likes to get serious in the kitchen.  

Hampton Forge Knife Set $69

We hope we helped relieve your stress a little-or at least helped give you some good holiday gift ideas for those tricky relatives and friends!  If you don't see anything on this list, make sure to check out the West Elm Website to look at their gift guides, there are countless ideas.

**Also, make sure to start looking for those great install shots to enter for our first ever Giveaway (we will be judging the quality of the image and overall design).  We cannot wait to see what you have for us.  If you have any questions about the guidelines for this contest, please email  

Feel free to start sending in those shots!  

{All images courtesy of West Elm}